Marketing Campaigns Executive
Excellent opportunity for a highly motivated, rebellious and entrepreneurial-minded digital marketing executive to join a fast-growing, and uniquely innovative cybersecurity technology company. The company is creating a new category for cyber security by focusing on an Intelligence-led Defense having designed and created a market leading patented Cyber Threat Intelligence solution. They have recently established a new operation in Galway to grow and service the EU market and contribute to global marketing initiatives.
This role will join the recently appointed Chief Marketing Officer at an exciting time as they establish and grow the marketing and sales function in Galway.
They are looking for a savvy marketing professional who can build, distribute and own specialized campaigns to the right audiences.
THE OPPORTUNITY FOR YOU:
- Drive an effective campaign strategy that delivers qualified pipeline leading to sales.
- Integrate written, visual and media content to support your overall campaigns.
- Write customized copy across distribution channels to engage targeted audiences across campaigns.
- Develop and execute an extensive social media strategy across organic and paid activity.
- Monitor campaign success by utilizing data to report on key metrics, analyze trends, perform testing and optimizing performance.
WHAT WE LOVE TO SEE:
- Bachelor’s degree/master's in marketing, communications, eCommerce or similar.
- 2+ years experience in a digital marketing role in B2B (experience in IT and/or cybersecurity will be a distinct advantage).
- A strong understanding of social media channels and optimization.
- Exceptional verbal, written and interpersonal communicator and storyteller.
- Experience developing and executing paid digital marketing campaigns and ad management: Google Ads, Facebook Ads platform etc..
- Comfortable with marketing automation platforms (HubSpot preferred, WordPress and Google Analytics.
- A rebellious spirit with a desire to be part of something special.
The role will suit someone who is driven, ambitious and enthusiastic. As a greenfield site the work will be very dynamic and creatively challenging. You will have a massive opportunity for growth and progression as the company grows and expands its operation.
The role is based in Galway and will be offered on a hybrid basis with some time required in the office to accommodate the training/development of the new team and the creation of a best-in-class culture. An attractive package will be offered to the successful candidate.