Product Marketing Manager

Product Marketing

Ref: 357Monday 9 October 2023

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Snr Product Marketing Manager (Cloud Security)

Join a leading cybersecurity company leveraging threat intelligence to power unique solutions on-premises and in the cloud, helping organizations protect their critical data, applications, and infrastructure.

You will be responsible for developing the marketing strategy and execution for cloud security solutions while collaborating closely with cross-functional teams, including product management, sales, and marketing, to position and promote our products effectively in the market.

Your primary focus will be on developing and implementing go-to-market strategies, creating compelling messaging and content, and driving demand for our cloud security offerings globally. 

Responsibilities:

  • Develop and execute go-to-market plans: Define the market positioning, target audience, and key messages for our cloud security products. Create comprehensive go-to-market plans that include product launches, sales enablement, and marketing campaigns.
  • Messaging and positioning: Craft clear, concise, and compelling messaging that highlights the unique value proposition of our cloud security solutions.
  • Content creation: Create high-quality marketing content, including sales collateral, presentations, website copy, whitepapers, case studies, and blogs.
  • Market intelligence:  Stay up-to-date with the latest developments in cloud technologies and cybersecurity to drive product innovation and market differentiation.
  • Sales enablement: Collaborate with the sales team to develop sales enablement tools, including sales presentations, battle cards, and training materials.
  • Demand generation: Work closely with the marketing team to develop and execute demand generation campaigns, leveraging various channels.
  • Customer advocacy: Identify and cultivate customer advocates who can serve as references, participate in case studies, and provide testimonials.

Qualifications:

  • Bachelor's degree in engineering, computer science, marketing, business, or a related field.
  • Proven experience in product marketing, preferably in the cybersecurity industry with a focus on cloud technologies.
  • Strong understanding of cloud computing concepts, architectures, and cloud security best practices.
  • Excellent written and verbal communication skills, with the ability to translate technical concepts into clear and compelling messaging.
  • Demonstrated ability to develop and execute go-to-market plans, including product launches and marketing campaigns.
  • Strong analytical and research skills to gather market intelligence and identify customer needs.
  • Ability to collaborate effectively with cross-functional teams, including product management, sales, and marketing.