Join a leader at the forefront of the FreightTech wave that’s digitising global supply chains. Working with some of the world’s largest trucking companies, helping them design, manage, and automate driver incentive programs. Driver shortages are one of the biggest challenges to this $900 billion market, and by making incentives live and transparent, we enable fleets to maximise earnings and driver retention.
Job Summary:
As we continue to scale our go-to-market engine, we’re looking for a Sales Development Representative to join our Galway-based team and fill a pivotal role between marketing and sales. The successful candidate will
- Bridge marketing and sales: turn interest from marketing into SQLs for the AE.
- Build and qualify pipeline, enabling scalable GTM execution.
- Free up sales leadership to focus on demos and closing.
Responsibilities:
- Prospecting & Outbound Outreach
- Research and target prospects across the USA and Canada, based on FleetOps’ ICP.
- Execute multi-channel outreach (cold email, LinkedIn messaging, calling) using HubSpot sequences etc.
- Tailor messaging to specific use cases and pain points identified in marketing campaigns.
- Inbound Lead Management
- Own inbound leads from marketing campaigns—review, contact within set timeframe, and qualify according to SLA.
- Raise revenue quality by ensuring only well-qualified leads become SQLs (Sales Qualified Leads).
- Lead Qualification & SQL Definition
- Conduct BANT or qualification questioning (budget, authority, need, timeline).
- Assign lead lifecycle stage in HubSpot; only create deals once clarity is sufficient.
- Handover & Meeting Scheduling
- Book meetings with the AE, manage invites, and reminders.
- Provide concise summaries to ensure a smooth transition to demo/closing stage.
- CRM & Pipeline Management
- Keep HubSpot records up to date with logs on outreach, status changes, and follow-ups.
- Maintain lead status clarity (New, Attempted Contact, SQL, Disqualified, etc.).
- Marketing Alignment & Feedback Loop
- Participate in regular alignment meetings with marketing (e.g. weekly or bi-weekly).
- Share insights on lead quality, messaging effectiveness, objection themes, and engagement trends.
- Attend Sales Demos & Understand Product
- Participate in all sales demonstrations, take effective notes, agree, and arrange next steps.
- Develop knowledge around the solution and how to present to prospects.
- Administrative Processes
- Support in technical documentation creation to own this stage of the sales process.
- Execute routine follow-ups, email templates, and CRM tasks.
- Ensure nothing falls between marketing and the AE.
- Hold sales lead accountable for deliverables internally and externally.
Qualifications:
- 2 to 4 years in SDR, B2B sales development, or similar; experience in SaaS or tech preferred.
- Experience in the North American market is preferable.
- Strong written and verbal communication, comfortable on phone, email, and social outreach.
- Proficiency in HubSpot (lifecycle stages, sequences, deal lifecycle, logging).
- Self-starter, coachable, metrics-driven, and capable of fast iteration.